PIPER NICHOLE is an Adjunct Professor at NYU’s Tandon School of Engineering, Integrated Design & Media (IDM) program in the Technology, Culture and Society Department. The course is "Professional Practices for Creatives." She also teaches a grad course, “Strategic Marketing,” at the NYU School of Professional Studies in the Management and Technology Department. Piper is also happy to offer social media Continuing Education courses through NYUSPS’ Integrated Marketing & Communications Department: Social Media Community Management, and Social Media Content Creation. Other past educational courses she has also taught include: Digital Marketing, Content Marketing, Digital Analytics, Mobile, Designing for Digital Advertising, and Using Digital Advertising to Grow Your Business.
NYU CLASSES WITH PIPER NICHOLE
SPRING & FALL 2024
INTEGRATED DESIGN & MEDIA:
PROFESSIONAL PRACTICES FOR CREATIVES
Course Number: DM-UY 4173 B
Currently In-Progress Spring 2024
1/22/2024 - 5/6/2024
I look forward to working with you! If you have any questions, please feel free to email pnh5@nyu.edu
Strategic Marketing
Management & Technology Department
Division of Programs in Business
1/24/2024 - 5/1/2024
This course provides a thorough understanding of the strategic marketing process, from analyzing customer needs, to developing products and services, integrated communications, taking them to market, order fulfillment, and successfully managing customer relationships. Topics include the marketing mix and the holistic marketing concept, marketing research and forecasting, environmental analysis, market segmentation, customer relationship management, brand equity, managing marketing programs, integrated marketing communications, online marketing, and return on marketing investments. In this course, students explore and analyze marketing strategies that are integrated across the organization and its customer touch points, the communications mix across distribution channels, and the customer lifecycle. They also learn how to optimize the core processes of the value chain, analyze the competitive environment, develop and execute an integrated marketing communications mix, and formulate and implement marketing strategies for acquiring and retaining customers.
SOCIAL MEDIA COMMUNITY MANAGEMENT
1/22/2024 - 3/3/2024
Self-Paced with Individualized Instruction
Open to the Public / No Application Necessary
100% Online
Click for Details
Sign-up for our online class, open to the public! Learn how to use Social Media Community Management to help your business! Class will be held Sept. 4 - Oct. 15, 2023! No application is necessary.
Social media community management is the most visible element of social media engagement. Community management involves monitoring conversations across platforms, acting as the active voice to the community, and implementing content and strategy across platforms. This course will provide insight into how community management works and how it differs from social media participation. Also, learn best practices for maintaining a strong social media presence.
YOU'LL WALK AWAY WITH
Knowledge of how community management works and how it differs from social media participation
Best practices for maintaining a strong social media presence
About Piper Nichole
Piper Nichole creates a wide variety of advertising and marketing for national, local and international clients. She is also very happy to be teaching classes at New York University’s School of Professional Studies in the Division of Programs in Business @NYUSPS and NYU’s Integrated Design and Media (IDM) program at the Tandon School of Engineering @NYUTandon.
Piper's digital and design projects include: corporate marketing for Bank of America / WilliamsLea, the Museum of Modern Art (MoMA), National Geographic/DISNEY, NYU’s Center for Urban Science and Progress, New York Community Trust, Talon Outdoor, NYC Media Lab (which works with major media companies, Verizon, NBCUniversal, Bloomberg, AP, Audible and more, as well as universities across New York), Newmark Knight Frank Capital Markets, Estée Lauder Companies, Eventive Marketing, e-commerce sites and much more.
Her background includes: Digital Project Manager at NBC12 and working with Raycom Sports designing advertising for the ACC, Atlantic Coast Conference, which reaches millions of households. She was also Special Projects Manager for Raycom Media, one of the largest broadcasting companies in the US, recently acquired by Gray Television for $3.6 billion. She previously managed the NBC12 website and spent time running the ABC affiliate site in Richmond.
Piper also teaches at the University of Richmond SPCS and the Virginia Museum of Fine Arts. She was a journalist for the Richmond Times-Dispatch and is the author of three books published nationwide. Her paintings have been carried by the Smithsonian American Art Museum’s Renwick Gallery store, Virginia Museum of Contemporary Art and other galleries.
She received her M.S. from NYU’s Tandon School of Engineering, in the Integrated Digital Media (IDM) program.
Say hello! pnh5@nyu.edu | instagram: pipernh
Thank you so much to Talon Outdoor / Talon America for the opportunity to design the video takeover billboard that appeared in Times Square in the iconic New Year’s Eve ball drop location!